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After the NBA's newest rising star cheap jordan sneakers, Golden State Warriors' point guard Stephen Curry, led the team to victory in the NBA Finals, Under Armour Inc. saw demand for the MVP's signature shoe line soar air jordan sneakers for sale.

The Curry One retails for $120 — almost double the price of Jordan's cheap air jordan sneakers original release but significantly less than Nike's LeBron 12, which sports a price tag of around $200.

Since the Warriors' finals victory, the Curry One — particularly the cheap jordans sneakers editions released since the NBA Finals began, the MVP and the Father to Son — has been selling out left and right.

That level of demand, buoyed by the playoffs hype and jordan sneakers cheap Golden State's ultimate victory, has doubled the shoe's resell price across e-commerce platforms.

"Brands need athletes to perform at a high level in their products," said Matt Powell, a sports-industry analyst at NPD Group. "This brings athletic creditability."

No doubt, experts say, Curry's victory bodes well for Under Armour, jordan sneakers for sale which also recently benefited from another of its sponsored athlete's victories. Golfer Jordan Spieth won the U.S. Open on June 21 while wearing the athletic brand's new golf cleat, the UA Drive One, which has sold out in record time, according to the company.

Under Armour has been quickly gaining market share and jordan sneakers online made waves last year when it outpaced Adidas AG to grab the No. 2 spot in the U.S. sportswear market.